This video explores some of the leading work on using parenting programmes to address violence against women and children. The introduction provides a background on Plan International’s SHOW program, the motivation for engaging men in gender-transformative programming, and common barriers to and pitfalls in recruiting and retaining male participants in such programs. This is followed by a section on best practices and lessons learned on recruiting and retaining male participants – including on targeting and scheduling, messaging and approach, relevance of content, and ongoing strategies – before concluding.
