UZIKWASA is a civil society organization based in Pangani District in coastal Tanzania and since 2009 has conducted Behaviour Change Campaigns (BCCs) focused on promoting gender justice and effective leadership.
Drawing on gender performance as an explanation for violence, the research revealed changes in norms and practice in relation to violence against women and girls. Thus, the paper authors argue that UZIKWASA is gender-transformative by addressing gender norms, and the critical awareness amongst leaders and the community of the social construction and reconstruction of gender that creates the context for real impact on changes in behaviour.
